The Free AgencyGuard Check
Is your marketing agency actually doing a good job?
Take the two-minute AgencyGuard Check and find out whether your reporting, tracking and account management contain any warning signs.
Eleven questions. No cost, no call, no obligation.
Who currently handles your marketing?
What the check measures
Five signs that you can—or cannot—judge your marketing agency.
A performance problem and a visibility problem can feel identical to a business owner. The AgencyGuard Check scores the evidence available across five areas before suggesting what to ask next.
Account access
Whether the business can access and retain the advertising, analytics and reporting accounts it pays for.
Tracking and verification
Whether reported conversions can be reconciled with real enquiries, qualified leads, customers or revenue.
Reporting clarity
Whether the monthly report explains outcomes, important changes, issues and next actions in usable language.
Management transparency
Whether you can see what the agency changed, why it was changed and what the test actually demonstrated.
Commercial alignment
Whether the activity is judged against lead quality, sales, margin, capacity and the parts of the business you want to grow.
What you receive.
- A 0–100 Agency Oversight Score based on your answers.
- A breakdown of the visibility areas that appear strong or need attention.
- Three questions tailored to the gaps you reported.
- A recommendation based on the score and the scale of the marketing spend.
The score measures visibility and transparency. It is not a finding of misconduct and does not prove that a marketing provider has acted improperly.
Who it is for.
The check is for Australian business owners who use an external marketing agency, freelancer or consultant and want a structured way to judge the relationship. It is useful whether you suspect a problem or simply want reassurance before the next budget or contract decision.
Prefer to evaluate the evidence yourself? Use the free marketing agency scorecard. For a human review, see our independent agency audit.
Questions about the free agency check.
Will AgencyGuard contact my marketing agency?
No. Your answers and result are sent to you. We do not contact the provider or share your details with agencies.
Do I need account access or a report to complete it?
No. The check asks about what you can currently see and verify. You do not upload documents or grant platform access during the questionnaire.
Is the score an audit of my agency?
No. It is a self-assessment of visibility based on your answers. A human review of reports or account evidence is needed before making a conclusion about specific work.
How long does it take?
There are eleven questions and most people finish in about two minutes. Your score appears immediately after the final step.