About
Built by people who have sat on the other side of the table.
AgencyGuard exists because of an imbalance that almost every business owner recognises and very few can do anything about: you are paying for something you have no practical way to evaluate.
Why this exists
Asymmetry, not dishonesty.
Marketing is one of the few significant expenses a business incurs where the supplier also produces the scorecard. Your accountant is audited. Your builder is inspected. Your marketing agency reports on itself, using numbers it configured, in a format it chose.
Most of the time that is fine, because most agencies are competent and honest. But “most of the time” is not a control. And when something does go wrong, the business owner is usually the last to know, because every signal available to them is generated by the party whose performance is in question.
Independent oversight is normal in every other professional relationship where that asymmetry exists. It should be normal here too, and it should not cost more than a few hours of an agency retainer.
We don’t replace your agency. We keep them accountable.
Start here
Find out where your visibility gaps are.
Eleven questions, two minutes, and an Agency Oversight Score with the exact questions to take back to your provider.